When it comes to learning your craft, you’ll run into a lot of competing opinions about quantity and quality. They seem to fall into one of three categories. 

One is that you learn a skill by means of quantity, and then, after reaching some pre-existing standard of proficiency, you can move on to caring about quality. 

The other two are simple: quality first or quantity first. 

People in the quantity camp often argue that making more work gets your name out there. Exposure, they might say, is the only thing holding you back from success. Who knows, maybe they’re right. But exposure doesn’t get you excellence. That’s not to say that I’m in the quality camp, either. 

Today’s message is simple: people overlook that quantity and quality are not separate practices, nor do they belong to different stages of the learning process. Quantity begets quality. When you finish a piece; or rather, when you are finished with it, move on. Make the next thing. Make a lot of things, and every once in awhile you’ll get something great. 

I don't know whether I'll be able to consider Delta Phi one of my greatest works when all is said and done. But it is pushing me to generate a lot of writing, a lot of images, and a lot of emotional design. 

Peace,

Ayah

#DeltaPhiFilm